I think we can all agree that this year has been not very awesome. Honestly if I hear “unprecedented” one more time . . . …
Celebrating the Small Stuff
Coaching
Knowing Your Why
I’ve been training for and racing triathlons for 15 years, pretty much since I graduated from law school way back in 2005. While its not …
Why Strength Now? Guest Post by Danielle Bridge
In just a few short weeks, we are launching a 2 week challenge called Planks and Thanks. Strength during this time period can have a …
Announcing the 2021 Sonic Endurance Team!
While it may feel like the longest year ever, 2020 is almost at an end. That means it’s time to look forward to 2021. While …
Should You Do an Ultra Marathon?
This past year we had several of our athletes (and coaches) shift focus from triathlon and road racing to trail running and ultra marathon distance …
Outspoken Women in Triathlon Awards
Big CONGRATULATIONS to Coaches Stacey and Kelly for being selected as finalists for the Outspoken Women in Triathlon Awards. Coach Stacey is a finalist for …
Training is Never Wasted Time Looking Forward to 2021
2020 the year that most racing did not happen. We might have been able to jump into a few small things here and there, but …
Pine Creek 100 Miler
Endurance events come in all shapes and sizes. One of the best things about the endurance lifestyle is there are so many goals to choose …
Virtual Community
We talk a lot about both coaching and the business of coaching. One of the biggest things we stress as coaches, and as a team, …
SONIC X SFQ 2021
So 2020 didn’t really meet our expectations, although many of athletes really made the best of it finding their own finish lines. As 2020 winds …